B2B Sales Representative Singapore

About the role

Vilgain, a premium European nutrition brand, is expanding into Singapore and seeks a proactive B2B Sales Representative. You will be the face of the brand in a greenfield market, building relationships with retailers, gyms, distributors and other partners.

Key responsibilities

• Own new business: identify and approach B2B customers across retail, specialty stores, gyms, HORECA, distributors and related channels.
• Be out in the market: meet clients in person, visit stores, attend industry events and develop on‑ground relationships.
• Prospect & acquire: generate a pipeline through cold outreach, networking, referrals and market research, converting prospects into long‑term customers.
• Sell the brand: present Vilgain’s products and value proposition, highlighting quality, range and taste.
• Negotiate & close: lead commercial negotiations, prepare offers, agree terms and secure new accounts.
• Build relationships: cultivate strong ties with buyers, owners, category managers and key decision‑makers.
• Grow existing accounts: identify upsell opportunities, expand product listings and strengthen partnerships.
• Provide market insights: monitor customers and competitors, sharing feedback with headquarters.
• Own your numbers: manage pipeline, activity levels, new customer acquisition, revenue and overall sales performance.

Required profile

• Proven B2B sales or business development experience, preferably in food & beverage, FMCG, nutrition or consumer goods.
• Hunter mentality with comfort in cold outreach, rejection and initiating conversations with unknown prospects.
• Field sales orientation – enjoys regular client visits and face‑to‑face meetings.
• Strong knowledge of the Singapore commercial landscape and an existing relevant network.

Required skills

• No explicit technical skills listed.