Bank Marketing Manager (Contract)

About the role

The Bank Marketing Manager will shape and drive the marketing agenda for a leading ASEAN bank. This contract position focuses on elevating the bank’s SME and Commercial Banking segments across the region.

Key responsibilities

• Develop and execute integrated marketing strategies across paid, owned, earned and social channels, as well as flagship events.
• Create insight‑led content and campaigns for ATL/BTL, digital platforms, eDMs, social media, sales tools, thought leadership and strategic media communications.
• Partner with product, portfolio, channel, sales, operations, legal and compliance teams to align marketing initiatives with business objectives.
• Own end‑to‑end campaign management, from strategy and planning through execution and post‑campaign evaluation.
• Monitor performance data, translate insights into actionable recommendations and optimise future investments.
• Manage allocated marketing budgets with commercial discipline and ensure alignment with strategic priorities.

Required profile

• Strategic marketer with strong commercial acumen.
• Ability to connect brand, customer and business priorities.
• Experience working in complex stakeholder environments and delivering measurable outcomes.

Required skills

• None explicitly listed