Business Development Executive

About the role

The Business Development Executive will drive growth of our FMCG product portfolio across Singapore by identifying new opportunities, managing client relationships and expanding market presence. You will work closely with internal teams to achieve sales targets through strategic planning and proactive customer engagement.

Key responsibilities

• Identify and pursue new business opportunities with retailers, wholesalers, distributors, supermarkets, convenience stores and corporate customers.
• Develop and implement sales strategies to meet revenue and growth targets, including preparing proposals, quotations and promotional plans.
• Conduct regular customer visits, market research and competitor analysis to recommend appropriate product solutions.
• Build and sustain strong relationships with key customers and partners, negotiate pricing, trade promotions and commercial terms.
• Coordinate with internal teams to ensure timely order fulfillment, delivery and after‑sales support.
• Represent the company at trade exhibitions, networking events and industry activities to enhance brand visibility.
• Prepare and present regular sales reports, forecasts and market updates to management.

Required profile

• Diploma or Bachelor’s degree in Business, Marketing, Sales or a related field.
• Minimum 2 years of experience in business development, sales or account management, preferably within the FMCG industry.
• Proven experience managing retail, wholesale or distribution channels.
• Strong communication, negotiation and relationship‑management skills.
• Self‑motivated, proactive and results‑oriented with the ability to work independently.