Corporate Communications Senior Executive

About the role

The General Insurance Association of Singapore is looking for a content specialist to help shape the voice and presence of the general insurance industry. The role covers storytelling, content creation, strategy and visual content, reporting to the Corporate Communications Head. It is an immersive, collaborative role based in the Central Business District, with remote-first hybrid work.

Key responsibilities

• Lead the full content lifecycle: generate ideas, create and produce content, oversee execution, track performance and refine it across platforms
• Develop content strategy and social media and marketing campaigns, maintain a content calendar and report on brand and campaign performance using analytics and social listening tools
• Support other teams with content development advice
• Generate and run marketing campaigns for projects, events and initiatives, and plan and run events and activations
• Act as brand custodian, keeping messaging consistent with the brand identity
• Support committees and workgroups, including organising meetings, preparing documents and collating feedback

Required profile

• Diploma, Bachelor's degree or equivalent practical experience in advertising, content development, marketing, business, communications or public relations
• Track record of developing and delivering effective content or marketing strategies
• Fluent, independent writing in English with minimal corrections
• Comfortable experimenting with video content and in front of or behind the camera
• Ability to build relationships with diverse stakeholders and adapt to changing business needs

Required skills

• Basic experience with content development tools such as AI-assisted tools (e.g. Nanobanana, Google Gemini)
• Video editing software (e.g. CapCut) and performance tracking tools
• Candidates who can show proficiency in AI-assisted tools have an added advantage

Applicants should submit their resume, samples of their work and answers to three questions about their tools and a sample content strategy. Only shortlisted candidates will be contacted; the salary range is S$3,700 to S$5,000.