Deputy / Assistant Design Director, Case Central (MSF)

About the role

GovTech, Singapore's lead agency for Smart Nation and public sector digital transformation, is hiring an Assistant Director (Design Manager) to lead the design of Case Central, the Ministry of Social and Family Development's ministry-wide case management system. You will shape the product experience strategy and design excellence across complex case management workflows, working with product managers, engineers, policy teams and frontline service professionals. This is a hands-on leadership role.

Key responsibilities

• Define and drive the UX and service design strategy for Case Central, aligned with product objectives and MSF's digital transformation goals.
• Lead the design of end-to-end case management experiences and simplify workflows and administrative burden.
• Partner with product managers, engineering leads and business stakeholders to shape roadmaps and prioritisation, and build alignment among senior stakeholders.
• Oversee design quality across usability, accessibility, interaction design, information architecture and consistency, and guide the team in translating requirements into user journeys and interfaces.
• Champion user research, design standards, reusable patterns and design critiques and workshops.
• Drive AI-assisted design: integrate AI into research, ideation, prototyping and testing, and guide responsible adoption of AI tools with attention to accuracy, bias, explainability, privacy and security.
• Lead, coach and mentor designers, plan design resources and build a collaborative, high-performing design culture.
• Track design effectiveness (task completion, usability, workflow efficiency, user satisfaction, adoption) and advocate for outcome-driven design.

Required profile

• 10+ years of experience designing and delivering digital products end-to-end.
• 5+ years leading, mentoring or managing designers.
• Strong experience leading design in complex, multi-stakeholder environments such as enterprise platforms, case management systems or large-scale government digital services.
• Ability to influence senior stakeholders and manage multiple priorities while staying hands-on.
• Commitment to accessibility, inclusive design and technology for public good.

Required skills

• UX disciplines: user research, interaction design, information architecture, service design, prototyping, usability testing and design systems.
• Translating complex business processes and policies into intuitive user experiences.
• Practical experience integrating AI into design workflows and evaluating AI-enabled product experiences.
• Working knowledge of APIs, system integrations, data-driven interfaces, permissions models and enterprise workflows.
• Leadership, communication, facilitation and storytelling skills.

Good to have: experience with case management, social service, healthcare or other complex operational systems; experience designing AI-enabled products; familiarity with government digital service standards and the Singapore Government Design System.

What we offer

• Competitive salary and benefits package with opportunities for professional growth.
• A supportive work environment and flexible work arrangements (subject to the role).