Digital Campaign Manager

About the role

Guardian Health & Beauty, Singapore's largest health and beauty retailer with more than 110 stores and an online store, is looking for a Digital Campaign Manager. The role drives e-commerce and omnichannel growth by planning, executing and optimising integrated digital campaigns across the Guardian App & Web, Marketplace and Quick Commerce platforms. It works closely with Commercial, Marketing, Supply Chain, Finance and external partners to hit sales, margin, income and availability targets, and runs digital joint business planning (JBPs) with suppliers.

Key responsibilities

• Digital trade and campaign planning: turn trade plans into integrated digital campaigns, own the digital campaign calendar, write briefs and creative requirements, and review promotional performance to improve ROI.
• Supplier partnerships: co-develop digital trade plans in annual JBPs, design digital activations with brand partners, and advise Category Management on range, pricing and availability.
• Commercial propositions: build and sell online media rate cards, create digital extensions of offline stores, and grow the online assortment across fulfilment models.
• Campaign execution: deliver promotions consistently across App, Web, Marketplace and Quick Commerce, working with Supply Chain and Fulfilment to keep campaign SKUs in stock.
• Collaboration: coordinate with Finance, Customer Service and external platform teams, and manage platform relationships for co-marketing and shared KPIs.
• Team leadership: lead and coach the campaign execution team and build digital trade capability within Guardian Singapore.

Required profile

• Bachelor's degree in a business major (business administration, marketing, international business).
• Strong experience in category management, trade and digital marketing, and e-commerce operations.
• Proven experience in digital campaign planning, trade marketing or category management.
• Experience leading and developing a team.

Required skills

• Supplier negotiation, JBP alignment and digital commercial proposition development.
• Analytical skills to review promotional performance, competitor insights and customer trends.
• Ability to influence and collaborate across a matrix organisation.
• Familiarity with Magento, marketplace tools and digital analytics platforms is an advantage.