Digital Marketing Executive

About the role

We are looking for a Digital Marketing Executive to drive our online presence across multiple channels. The role involves creating compelling content, optimizing our website for search, and managing paid advertising to increase brand visibility and engagement.

Key responsibilities

• Create and curate engaging content for websites, blogs, social media, and email campaigns.
• Optimize website structure, content, and keywords to improve SEO performance.
• Plan, launch, and monitor paid advertising campaigns on Google Ads, Bing Ads, and social media platforms.
• Manage social media profiles, schedule posts, engage with followers, and analyze performance metrics.
• Track website traffic, user behavior, and campaign results using Google Analytics.
• Respond to customer inquiries, comments, and messages across online channels.

Required profile

• Degree in marketing, business, communications or a related field.
• Proven experience in a marketing role, preferably as a marketing executive.
• Excellent written and verbal communication skills.
• Ability to develop and implement comprehensive digital marketing strategies.
• Strong collaboration skills with internal teams and external partners.

Required skills

• Google Analytics
• Google Ads
• Bing Ads
• Search Engine Optimization (SEO)
• Email marketing platforms
• Social media management tools