Digital Marketing Manager – Banking & Finance

About the role

Hire Digital is looking for a Digital Marketing Manager to lead multi‑channel campaigns for senior audiences in banking, fintech and financial services across APAC, the Middle East, Africa, Europe and other international markets.

Key responsibilities

• Execute multi‑channel digital marketing campaigns across email, LinkedIn, paid media, SEO/SEM, webinars, awards and conference initiatives.
• Support demand generation, audience growth and lead‑nurturing programmes targeting banking and fintech decision‑makers.
• Manage CRM and marketing automation workflows using Pardot or similar platforms, including segmentation, EDM campaigns and performance tracking.
• Collaborate with commercial, editorial, research and events teams to promote conferences, awards, subscriptions and thought‑leadership content.
• Assist with content marketing assets such as reports, whitepapers, newsletters, landing pages and campaign creatives.
• Monitor campaign performance, track KPIs and provide optimisation insights.
• Support LinkedIn paid campaigns, lead‑generation initiatives and digital audience‑engagement strategies.
• Coordinate execution timelines across multiple stakeholders and regional teams.

Required profile

• Proven experience in B2B digital marketing, content marketing or demand‑generation roles.
• Background in financial media, fintech, SaaS, enterprise technology or professional services is preferred.
• Hands‑on experience with Pardot, HubSpot, Marketo or similar marketing‑automation platforms.
• Strong understanding of lead generation, audience segmentation and email‑marketing best practices.
• Experience supporting webinars, virtual events, conferences or awards programmes.
• Familiarity with LinkedIn Campaign Manager, Google Analytics, SEO/SEM tools and digital reporting platforms.
• Excellent written communication and content‑coordination skills for executive audiences.
• Highly organised with strong stakeholder‑management and project‑coordination abilities.
• Comfortable working independently within remote, globally distributed teams.

Required skills

• Pardot (or similar marketing‑automation platform)
• HubSpot
• Marketo
• LinkedIn Campaign Manager
• Google Analytics
• SEO/SEM tools