Digital Marketing Manager

About the role

We are looking for a results‑driven Digital Marketing Manager to shape and execute integrated marketing strategies that align with our brand positioning and growth objectives. You will lead multi‑channel campaigns, collaborate with cross‑functional teams, and mentor junior marketers to deliver measurable business impact.

Key responsibilities

• Develop and execute marketing plans that support brand positioning, business goals, and growth priorities.
• Plan, launch, and optimise multi‑channel campaigns across digital and offline channels to boost brand awareness, acquisition, and engagement.
• Manage multiple initiatives simultaneously, ensuring timely delivery and achievement of defined KPIs.
• Analyse campaign performance and customer insights, providing recommendations to improve ROI.
• Maintain high standards of execution, ensuring brand consistency and quality across all activities.
• Collaborate with Design, Partnerships, Events, Community, Sales, and Operations to deliver integrated campaigns.
• Identify and implement new marketing tools, platforms, and best practices to enhance productivity and performance.
• Stay informed on industry trends, competitor activity, and emerging opportunities in technology, AI, fintech, web3, and digital ecosystems.
• Mentor junior team members and contribute to a high‑performing, collaborative culture.

Required profile

• 5–8 years of experience in marketing, growth marketing, digital marketing, or performance marketing.
• Proven track record of planning and executing integrated campaigns with measurable business impact.
• Experience in fast‑paced startup or scale‑up environments and ability to adapt to changing priorities.
• Strong analytical mindset with data‑driven decision‑making skills.
• Excellent project management, organisational, and communication abilities.
• Collaborative, proactive, self‑motivated, and results‑oriented attitude.
• Experience mentoring junior marketers is a plus.
• Familiarity with cryptocurrency, web3, AI, fintech, or emerging tech is a strong advantage.

Required skills