Digital Marketing Specialist

About the role

We are looking for a meticulous and motivated Digital Marketing Specialist to join our team. You will be responsible for shaping and executing digital marketing strategies that drive brand awareness, lead generation, and online engagement.

Key responsibilities

• Develop and implement digital marketing strategies across social media, email, website, and search engine channels.
• Manage and optimise paid advertising campaigns, including Google Ads and social media ads.
• Create engaging content for social platforms, website pages, and marketing collateral.
• Monitor campaign performance, analyse data, and prepare regular performance reports.
• Maintain and improve the company website’s SEO performance.
• Coordinate with internal teams and external vendors to ensure timely delivery of marketing assets.

Required profile

• Diploma or degree in Marketing, Business, or a related field.
• Proven experience in digital marketing is preferred.
• Strong communication and creative abilities.
• Data‑driven mindset with solid analytical skills.
• Legal work authorization for Singapore at the time of application.

Required skills

• SEO
• SEM
• Google Analytics
• Google Ads
• Social media advertising platforms