Director of Sales - Corporate

About the role

The Director of Sales – Corporate will lead corporate business development for Shangri‑La’s portfolio of luxury hotels in Singapore. Reporting to the Director, Commercial Sales, this senior leader will shape sales strategy, optimise revenue opportunities and strengthen corporate partnerships across the market.

Key responsibilities

• Lead and inspire the Corporate Business Development team to achieve and exceed revenue targets for all Singapore hotels.
• Develop and execute corporate sales strategies that secure preferred hotel status and maximise account value.
• Manage and grow strategic corporate accounts, driving both transient and group business while increasing share‑of‑wallet.
• Negotiate rates and commercial terms aligned with revenue and yield objectives.
• Drive room, catering, food & beverage and ancillary revenues in line with hotel budgets.
• Leverage data, analytics and revenue insights to support pricing, forecasting and negotiation.
• Build strong partnerships with hotel teams, Global Sales Offices and regional stakeholders.
• Represent the hotels at sales missions, trade shows, client events and industry engagements.

Required profile

• Proven senior sales leadership experience in hospitality or luxury hotels.
• Strong corporate account management and negotiation expertise.
• Ability to lead, motivate and develop high‑performing sales teams.
• Strategic, results‑driven and client‑focused with high professionalism and integrity.

Required skills

• Proficiency in Microsoft Office.
• Experience with Delphi.fdc (Amadeus Advanced) and related sales systems.
• Understanding of revenue management and optimisation principles.