Executive/Assistant Manager, Partnerships

About the role

A commercially minded Senior Executive / Assistant Manager is sought to lead partnerships and partnership marketing across the hotel and serviced residence portfolio. The role identifies and grows partnerships that drive room night production and brings them to life through campaigns, collateral and communications. It works closely with the Director, Loyalty and CRM, and with cluster, property, marketing and revenue teams, with accountability for monitoring, tracking and reporting partnership results.

Key responsibilities

• Identify, develop and manage partnerships with banks, travel, lifestyle, F&B, retail and other brands, prioritising groupwide partnerships that drive room night production and brand visibility.
• Develop partnership propositions, benefits and experiences that add value to guests, beyond discount-led offers.
• Manage partnerships end-to-end, from opportunity identification and proposals through negotiation, activation and performance review.
• Develop joint campaigns and activations with partners and ensure agreed deliverables are executed.
• Work with cluster and property teams so property-level partnerships complement groupwide ones and build brand awareness for each cluster.
• Develop and run customer-facing campaigns, including concepts, messaging and copy, and own campaign briefs with designers, agencies and internal teams.
• Keep the Partnership Master List up to date and track room nights and revenue per partnership against targets, reporting regularly and recommending renewal, renegotiation or exit.
• Prepare performance updates and recommendations for the Director, Loyalty and CRM and senior management.

Required profile

• 3-5 years' experience in partnerships, marketing, brand, loyalty, hospitality, lifestyle or retail.
• Experience in hospitality, travel, lifestyle or loyalty programmes is an advantage.
• Comfortable working with multiple stakeholders, including external partners and cluster and property teams.

Required skills

• Good understanding of branding and aligning partner brands with Far East Hospitality in customer-facing communications.
• Strong partnership and relationship management skills, including negotiating commercial terms.
• Hands-on campaign development and execution, including creative concepts, copy and marketing collateral.
• Ability to track, analyse and report performance and to manage several initiatives from idea to execution.