Experienced Digital Marketing Lead

About the role

Ascentium Singapore is looking for an experienced Digital Marketing professional to lead acquisition, campaign execution and performance measurement. The role is hands‑on, responsible for generating qualified leads, strengthening the digital presence and converting marketing activity into measurable pipeline and revenue growth.

Key responsibilities

• Own the digital lead‑generation strategy and deliver MQL, SQL, pipeline and revenue targets across Ascentium Singapore and its sub‑websites.
• Plan and execute integrated campaigns across paid search, organic search, social media, email, content, webinars and events.
• Lead SEO, AEO, website, landing‑page and CRO initiatives, including keyword research, competitor analysis and technical optimisation.
• Manage Google Ads, LinkedIn Ads and other performance‑marketing platforms, optimising budgets and channel mix.
• Design and maintain lead journeys, nurturing workflows, segmentation, scoring and automation within HubSpot or similar CRM.
• Build dashboards covering website, search, paid media, funnel conversion, CAC, pipeline, revenue and ROAS, and present recommendations to senior management.
• Develop conversion‑focused content strategies and collaborate with subject‑matter experts to produce thought‑leadership assets.
• Lead corporate social‑media strategy, especially on LinkedIn, to boost brand awareness and lead generation.

Required profile

• Bachelor’s degree in Marketing, Business, Communications, Digital Marketing or a related discipline.
• 5‑10 years of digital marketing experience, preferably in B2B, professional services, SaaS or technology, with at least 2‑3 years in a senior or managerial role.
• Proven track record of delivering measurable MQL, pipeline, conversion or revenue targets and managing substantial paid‑media budgets.

Required skills

• SEO and AEO
• Paid media platforms (Google Ads, LinkedIn Ads)
• Google Analytics 4 and Google Search Console
• HubSpot or similar CRM and marketing‑automation tools
• Conversion‑rate optimisation
• Content marketing and social‑media management
• Keyword research and competitor analysis