Extended Reality Product & Marketing Coordinator – Asia

About the role

The Extended Reality Product & Marketing Coordinator will shape and manage the localisation and translation of ZEISS global XR solutions into consistent market offers across Asian regions (excluding China and Taiwan). The role bridges global XR strategy, retail & services strategy, and local market execution, ensuring efficient rollout and adoption.

Key responsibilities

• Plan and execute go‑to‑market strategies across multiple Asian markets, including launch readiness, channel activation, system set‑up and marketing coordination.
• Conduct market, customer, competitor and operational analyses to identify adoption barriers, localisation needs and operational gaps.
• Consolidate insights into recommendations for product management, local strategy and commercial priorities.
• Align product positioning, messaging and value propositions with the global XR team and adapt them for regional markets.
• Manage cross‑functional stakeholders (sales, marketing, operations, commercial, customer service, regulatory) to ensure coordinated execution.
• Track market readiness, launch progress and execution quality, escalating risks as needed.
• Lead project management of online journey rollouts and offline retail enablement, including staff training and quality audits.
• Develop sales enablement tools such as product narratives, training materials, launch toolkits and competitive guidance.
• Serve as primary contact for customer relations, collect feedback, monitor KPIs and drive regional improvement initiatives.

Required profile

• Proven experience in product marketing and go‑to‑market strategy, preferably within extended reality or related technology sectors.
• Strong analytical skills to translate market data into actionable recommendations.
• Excellent stakeholder management abilities across diverse functional teams.
• Ability to operate in a fast‑paced, multi‑market environment and drive consistent execution.

Required skills

What we offer

• Opportunity to work for a globally recognised technology leader in optics and optoelectronics.
• Exposure to cutting‑edge extended reality solutions and international market strategies.
• Collaborative, innovative environment with cross‑regional impact.