Field Marketing Lead, APAC

About the role

OpenAI is seeking an experienced APAC Field Marketing Lead to build and lead its B2B demand‑generation engine across the region. Reporting to the APAC B2B Lead, you will own the regional strategy that turns market opportunity into repeatable, measurable pipeline.

Key responsibilities

• Define and execute APAC B2B demand‑generation strategy aligned with GTM, revenue, segment, and pipeline priorities.
• Build scalable digital programs across the lifecycle, webinars, nurture, and paid/owned channels.
• Create regional campaign frameworks, content kits, audience strategies, and localization guidance for country teams.
• Lead demand‑generation strategy for the APAC event portfolio, including event selection, audience acquisition, sales plays, follow‑up, conversion, and ROI.
• Partner with Sales, RevOps, and Marketing Ops on funnel health, lead quality, attribution, dashboards, and experimentation.

Required profile

• 15+ years of experience in B2B, enterprise, field, demand‑generation, or integrated marketing across multiple APAC markets.
• Proven track record building digital and scale programs that generate or influence enterprise pipeline.
• Strong experience with lifecycle, webinars, events, content, paid/owned channels, and Sales follow‑up.
• Demonstrated ability to partner with Sales and RevOps to improve funnel performance.

Required skills

• Salesforce
• Marketo
• Event platforms
• Intent tools
• Marketing analytics workflows