Field Marketing Manager – APJ

About the role

Cymulate is seeking a passionate Field Marketing Manager to lead regional initiatives across the Asia‑Pacific and Japan (APJ) region. Based in Singapore, you will partner with the VP of Sales APJ and a global marketing team to design and execute programs that engage enterprise security leaders, generate qualified pipeline, and boost brand visibility for continuous security validation.

Key responsibilities

• Plan and deliver integrated field marketing programs such as C‑level roundtables, VIP dinners, technical workshops, trade shows (e.g., GovWare), partner days, and Cymulate‑owned activations.
• Own end‑to‑end event logistics: budgeting, venue sourcing, vendor negotiation, booth design, AV setup, shipments, on‑site execution, swag management, and post‑event follow‑up.
• Collaborate with sales, account executives, and demand‑generation teams to align on territory goals, drive qualified attendance, and ensure measurable ROI.
• Work with regional distributors, VARs, and system integrators to co‑plan webinars, lunch‑and‑learns, and sponsored partner events.
• Execute digital components for field initiatives, including localized landing pages, invitation workflows, email sequences, registration portals, and sales follow‑up cadences.
• Track and report program performance, providing data‑driven insights on attendee qualification, MQL‑to‑SQL conversion, pipeline creation, and cost efficiency.

Required profile

• 4+ years of experience in field marketing, partner marketing, or event operations within a high‑growth B2B enterprise software or cybersecurity environment in APJ.
• Proven ability to plan and execute events end‑to‑end, managing venues, vendors, registrations, on‑site execution, and post‑event follow‑up.
• Strong understanding of enterprise IT/security buyer dynamics and channel landscapes in Singapore, ASEAN, and ANZ.
• Excellent project‑management and organizational skills, capable of handling multiple programs and deadlines simultaneously.
• Willingness to travel regionally across APJ (≈20–25%) for major trade shows, partner events, and activations.