Field Marketing Manager, Singapore

About the role

Palo Alto Networks is looking for a Marketing Manager to join its Singapore team. You will partner closely with the Singapore sales organization to develop and run integrated marketing programs that generate demand, build pipeline and accelerate business growth. You will work with global and regional marketing teams to adapt campaigns for the Singapore market, reporting to the Senior Director, Regional Marketing.

Key responsibilities

• Develop and execute the Singapore marketing plan with sales and business leaders, aligned to key business priorities.
• Run integrated demand generation campaigns that build pipeline among targeted prospects and customers in Singapore.
• Plan and deliver a mix of digital and field marketing programs, including events, webinars, email, web, social media, advertising, content and other targeted campaigns.
• Partner with Singapore sales teams on target accounts, market opportunities and pipeline requirements, and align marketing with global and regional strategies.
• Own demand generation performance across the funnel, including leads, MQLs, pipeline contribution, conversion rates and campaign ROI.
• Build relationships with sales, channel partners, technology alliances and other stakeholders, and manage external marketing agencies and vendors.
• Develop partner marketing programs and coordinate local events, measuring their effectiveness.
• Optimize lead quality and nurture prospects with global and regional teams, and use market, campaign and sales data to improve marketing effectiveness.

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related discipline.
• 10+ years of B2B marketing experience, with strong experience in demand generation, integrated campaigns, field marketing or pipeline generation.
• Proven experience in lead generation and demand generation within B2B technology, software, SaaS or cybersecurity.
• Experience partnering with sales teams and understanding the B2B marketing funnel.
• Good understanding of the enterprise technology and IT landscape; cybersecurity, SaaS, cloud or enterprise software experience is a plus.

Required skills

• Marketing automation and CRM platforms such as Marketo and Salesforce.
• Digital marketing channels: email, social media, web, paid media and virtual/in-person events.
• Strong project management skills and a data-driven approach to campaign analysis.
• Strong written and verbal communication and messaging skills.