Freelance Strategy Director (Ad-Hoc)

About the role

The Strategy Director develops and delivers integrated brand, omnichannel, customer experience and communications strategies for healthcare and life sciences clients, both regional and global. The role partners with client stakeholders and teams across Client Services, Creative, Medical Strategy, Science & Regulatory and Project Management to turn complex commercial challenges into clear strategic direction and actionable recommendations. It is an ad-hoc freelance position.

Key responsibilities

• Develop integrated brand, omnichannel, customer experience and communications strategies across HCP and consumer audiences, turning market, customer and commercial insights into strategic plans.
• Support brand planning sessions, content and activation strategy planning and presentations for senior stakeholders, with recommendations that inform brand, customer experience and commercial decisions.
• Partner with Client Services, Creative, Medical Strategy, Science & Regulatory and Project Management to connect commercial objectives, scientific context, customer insights and creative execution.
• Apply data, customer insights, behavioural science, emerging trends and AI-enabled approaches to identify opportunities and strengthen strategic recommendations.

Required profile

• 6+ years of experience in healthcare communications, pharmaceutical and consumer health strategy, life sciences consulting or integrated agency strategy, supporting complex regional or global client engagements.
• Demonstrated experience developing integrated brand, omnichannel, commercialisation, customer experience or communications strategies for pharmaceutical, consumer health, medical devices, biotechnology or healthcare brands, with examples taken from planning to execution.
• Experience facilitating client workshops, strategic planning sessions and presentations for senior stakeholders, with examples of recommendations that informed brand, customer or commercial plans.
• Experience partnering across Client Services, Creative, Medical Strategy, Science & Regulatory and Project Management to deliver integrated strategic recommendations.
• Experience contributing to healthcare or life sciences new business pitches, proposals and organic growth initiatives.

Desired profile

• Comfort and enthusiasm for using AI regularly in work.
• Strategy experience across therapeutic areas such as oncology, immunology, rare disease, specialty care, vaccines or consumer health.
• Experience supporting regional or global healthcare brands across EMEA, adapting strategy to different markets and customers.
• Application of behavioural science, customer insights, ecosystem strategy, data or innovation methodologies to healthcare commercial challenges.
• Experience partnering with executive leadership teams on longer-term brand, portfolio or commercial strategy.