Global Esports Marketing Specialist

About the role

Razer is hiring a Global Esports Marketing Specialist to drive global marketing campaigns across Team Razer, esports gear, product launches, partner activations and always-on sustain programs. The role suits a marketer who understands campaigns end to end, from strategy and briefs through execution and post-campaign learning, working with internal teams, regional marketers, product teams, agencies, esports partners, pro players and creators.

Key responsibilities

• Plan and execute global esports campaigns across product launches, partner moments, tournaments and sustain programs, turning objectives into briefs, creative direction, asset requirements, timelines and channel plans.
• Partner with Product Marketing, Regional Marketing, Creative, Social, PR and business unit teams to align campaigns with broader business goals.
• Manage timelines, deliverables, approvals, asset development and execution across workstreams, and support vendor onboarding, purchase requests, contracts, invoices and internal documentation.
• Support co-marketing with esports teams, players, creators and tournament partners, coordinate product seeding and represent Razer at events when needed.
• Track campaign performance and benchmark against competitors, turning insights into recommendations for future campaigns.
• Use AI tools to speed up outreach, briefs, content drafts, localization, research and reporting, and pilot AI-driven workflow improvements.

Required profile

• 2+ years of marketing experience, ideally in campaigns, product marketing, digital, content, social, influencer, gaming, esports or consumer tech.
• Strong understanding of marketing fundamentals: positioning, campaign planning, briefs, creative development, asset pipelines, channel strategy, launch execution and performance measurement.
• Strong project management, creative judgment, communication and analytical skills; comfortable in a fast-paced environment and with travel for events and activations.
• Preferred: genuine passion for esports and gaming, prior esports or gaming experience, and hands-on fluency with AI tools in marketing.