Global Head of Brand Strategy, B2B

About the role

We are seeking a Global Head of Brand Strategy to lead enterprise‑wide brand transformation for a diversified industrial and technology group. This senior leadership position will shape the organisation’s brand architecture, drive large‑scale rebranding initiatives, and ensure a cohesive global narrative across multiple businesses and markets.

Key responsibilities

• Define and evolve the global brand strategy across regions and business units.
• Lead enterprise‑wide brand architecture and portfolio alignment for diversified businesses.
• Manage major brand transformation, rebranding, and brand relaunch programmes at scale.
• Partner with C‑suite, regional leaders and business stakeholders to align brand direction with overall business strategy.
• Establish and enforce strong brand governance frameworks to ensure consistency across markets and touchpoints.
• Influence internal culture and external perception through strategic brand positioning and communications.

Required profile

• Seasoned brand leader with deep experience in B2B, industrial, technology‑led or diversified enterprise environments.
• Proven track record in brand architecture, rebranding and large‑scale brand transformation initiatives.
• Experience operating within complex global or regional organisations with multiple business lines.
• Commercially astute with the ability to balance long‑term brand equity and business realities.
• Strong executive presence and gravitas to influence senior stakeholders across regions.

Required skills