Head of Marketing, Singapore

About the role

EPOS, an AI-enabled digitalisation company serving SMEs across Southeast Asia, is hiring a Head of Marketing in Singapore. The role owns Singapore marketing from planning and prioritisation through execution and measurement, building an integrated plan across paid media, SEO, social media, content, brand, PR, partnerships and events. It reports to the Head of Agentic Growth and suits a performance-led marketer ready to take full-market ownership.

Key responsibilities

• Set the Singapore marketing plan, calendar, budget priorities and KPIs for both business lines, balancing acquisition with brand development
• Lead and coach the local team across performance, social, content, design and video; brief agencies and specialists and hold them to a high standard
• Partner with sales and merchant acquisition teams on audience needs, lead quality and conversion, and report results, risks and recommendations to the Head of Marketing, Malaysia
• Own paid acquisition across Meta, Google and other channels, optimising campaigns, audiences, creative and landing pages, and use funnel data to improve lead quality, acquisition cost and ROI
• Set SEO priorities across content, on-page and technical improvements to grow organic traffic and conversions
• Own the social and content strategy, guide the team on product education and merchant stories, and evaluate content by engagement, audience growth and demand contribution
• Shape Singapore positioning and messaging, plan brand and PR initiatives, maintain brand standards and coordinate sensitive communications
• Identify and deliver partnerships, merchant events, sales workshops and activations, and manage their planning, delivery and follow-up

Required profile

• 5-7 years of marketing experience, including owning campaigns or a marketing function and guiding juniors, agencies or cross-functional projects
• Experience in fintech, payments, B2B SaaS or SME-focused products, especially self-serve or app-based offerings
• Familiarity with Singapore's SME landscape and exposure to PR, media relations, partnerships or events
• Comfortable in a lean, fast-moving environment and able to make day-to-day decisions independently

Required skills

• Hands-on paid media: planning, building and optimising campaigns, and interpreting acquisition and conversion data
• Practical experience across social media, content and branding
• Working knowledge of SEO and how it complements paid acquisition
• Ability to manage budgets, priorities and stakeholders