Industry CTO - Retail & Consumer Goods (ASEAN)

About the role

Salesforce is looking for an Industry CTO for Retail & Consumer Goods to shape its industry technology vision across ASEAN and help customers turn business ambition into measurable outcomes. The role combines industry expertise, technical architecture experience and a founder's mindset, working across customers, sales, solution engineering, product management and partners.

Key responsibilities

• Develop and promote Salesforce's technology point of view for the industry through original perspectives, published content and executive presentations.
• Speak at industry events, forums and executive roundtables, turning insights into reusable industry assets and guidance.
• Build trusted relationships with C-level leaders at key ASEAN customers, advising on investment, enterprise architecture and transformation.
• Partner with sales and solution engineering on major opportunities, business cases and executive engagement.
• Act as the link to Product Management, translating regional customer needs into prioritized product recommendations and closing the feedback loop.
• Personally build industry solutions, demos and AI prototypes, working closely with technical teams.
• Monitor the competitive landscape and market dynamics to inform positioning and differentiation strategies.

Required profile

• Strong understanding of industry business models, operating processes and regulatory considerations, with experience across diverse ASEAN markets.
• Track record of guiding large-scale industry-themed transformation and of building sustained relationships with C-level executives in ASEAN.
• Hands-on passion for AI and data platforms, with a track record of building demos and prototypes.
• Experience synthesizing customer needs into product recommendations and collaborating with product management.
• Experience aligning partners and internal teams and mentoring technical talent.
• Strong understanding of Salesforce's competitors, alternative platforms and architectural trade-offs.
• Customer-focused, credible and collaborative, with a founder's mindset and ownership.

Required skills

• Deep practical knowledge of Salesforce technology, including architecture, data, integration and implementation details.
• Experience designing, configuring and building solutions, demos and prototypes across relevant clouds and industry capabilities.

It is even better if the candidate has strong industry or technology experience at Director level or equivalent leadership scope, having progressed from hands-on technology roles into senior architecture or technology leadership, or from a technology or solutions vendor into senior technical or advisory roles.