Manager, Performance Marketing (APAC)

About the role

Metasearch is building a performance marketing organisation where every dollar of spend is backed by evidence. As Manager, you will own a Metasearch portfolio within the Metasearch business and be accountable for its performance across APAC markets. Metasearch sells inventory rather than ads, so results depend on pricing, inventory and the full funnel; you will work daily with business units to move all three. The role can be an individual contributor or a first-line manager with a small team.

Key responsibilities

• Own a Metasearch portfolio end to end, from traffic through to bookings and margin, setting targets, monitoring pacing and making trade-offs on bids and budgets.
• Partner with commercial, supply and pricing teams on inventory availability, pricing competitiveness and promotions, turning their constraints and opportunities into channel decisions.
• Design and run experiments (geo holdouts, A/B tests, audience splits, lift studies) to isolate the incremental impact of spend, and push back when attribution overstates impact.
• Use SQL or AI-assisted queries to get answers, frame the right questions and turn raw numbers into a narrative for leadership.
• Identify manual reporting and optimisation work that should be automated and work with analytics and engineering to fix it.
• Work with product, finance and creative so campaigns connect to broader business goals, and explain channel insights in language non-marketers can use.
• If managing direct reports, set the analytical bar and coach them; if an individual contributor, mentor juniors and help build team playbooks.

Required profile

• 5 to 9 years of experience owning business outcomes in an analytically demanding role.
• Bachelor's degree in a quantitative field (STEM preferred), or strong demonstrated quantitative ability in another discipline.
• Relevant backgrounds include performance marketing (in-house preferred), growth, product ownership, business analysis, revenue management and pricing optimisation.
• Track record of owning a business problem over time, not just analysing it.
• Experience working with business units on pricing, inventory or supply to drive commercial outcomes.
• Understanding of the end-to-end funnel and how channel activity ties to business output.
• Comfort with budget ownership and scaling spend efficiently across markets.

Required skills

• Working knowledge of analytical techniques such as regression, incrementality testing, split testing and holdouts.
• SQL or AI-assisted querying.
• Clear written and verbal communication, able to present to a senior audience and defend analysis under questioning.