Manager, Performance Marketing

About the role

We are looking for a highly‑driven and motivated Manager, Performance Marketing to join our regional team. The ideal candidate has a strong understanding of paid performance marketing across search and paid social channels and thrives in a fast‑paced, dynamic environment.

Key responsibilities

• Manage performance marketing campaigns across multiple APAC and European markets, launching and optimizing evergreen and integrated paid search and paid social initiatives.
• Own and manage channel budgets, pacing spend against targets and reallocating toward the highest‑ROI opportunities.
• Leverage AI and automation tools to streamline campaign setup, bid management, reporting, and creative iteration.
• Work cross‑functionally and cross‑regionally to develop, launch, and track high‑impact concepts.
• Identify opportunities, design experiments, and present data‑driven recommendations to improve acquisition, engagement, and retention.
• Track and maintain campaign performance benchmarks, continuously gathering insights to build best‑in‑class practices.
• Measure, analyse, and report channel performance, supporting management in channel mix and budget decisions.
• Provide data analytics to give stakeholders clear visibility on media performance and ROI.

Required profile

• 5+ years of hands‑on experience managing performance marketing campaigns (Web & App) across major channels such as Google, Apple, Meta, or TikTok.
• Direct experience with app performance marketing (e.g., Google App Campaigns, Apple Search Ads) and paid social platforms.
• Solid working knowledge of analytics tools like Google Analytics, Adjust, and Appsflyer.
• Working knowledge of pixel and mobile app measurement, with ability to resolve ad‑operations issues.
• Familiarity with additional performance channels or tools (e.g., Snapchat, Smartly, Google Display) is a strong advantage.
• Proven track record of managing significant marketing budgets and optimizing campaigns at scale.
• Understanding of performance KPIs (CPA, CPC, CPI, CPM, Attribution, LTV) and A/B/multivariate testing.
• Analytical, structured, and proactive mindset with strong logical thinking skills.
• Fluency in written and spoken English.

Required skills

• Google (Ads, App Campaigns)
• Apple (Search Ads)
• Meta (Facebook/Instagram Ads)
• TikTok Ads
• Google Analytics
• Adjust
• Appsflyer
• Snapchat Ads
• Smartly.io
• Google Display Network