Marketing Associate - South APAC (SEO, GEO, Paid Digital)

About the role

GLG is hiring a Marketing Associate for its South APAC marketing team, covering Australia, New Zealand, India and Southeast Asia. This is a hands-on, execution-focused role for a digital marketer who can own workstreams independently and drive measurable results across a complex, multi-market region. The candidate works closely with the Senior Marketing Manager on integrated campaigns, lifecycle programmes and organic and paid digital strategies across Corporate, Financial Services and Consulting segments.

Key responsibilities

• Plan and execute integrated campaigns across email, paid and organic channels, owning lifecycle workstreams end-to-end and turning performance data into segment-specific recommendations.
• Run the regional SEO and GEO roadmap (ANZ, India, SEA), including keyword research, on-page optimisation, content gap analysis and content tailored for AI discovery surfaces, and coordinate geo-targeted page variations with the global digital team.
• Manage paid search, retargeting and display campaigns, including setup, targeting, bidding and budget, and recommend improvements to CTR, CPL and conversion efficiency.
• Create and adapt email copy, landing pages, digital ads and campaign briefs, and conduct competitor and market research.
• Build a regular digital performance dashboard and work with Salesforce, Marketo, GA4, Google Search Console and SEMrush.
• Coordinate with Business Development, Business Unit and Marketing Operations stakeholders across ANZ, India and SEA.

Required profile

• At least 2 years of working experience in digital marketing, ideally in a B2B or professional services context.
• Hands-on SEO experience and knowledge of GEO (how AI assistants surface content).
• SEM and paid digital experience, able to run paid strategies independently.
• Experience building lifecycle campaigns in Marketo or equivalent, with segmentation, trigger logic and A/B testing.
• Strong analytical skills and the ability to turn data into specific recommendations.
• Ability to write clear B2B marketing copy and communicate effectively.

Preferred

• Familiarity with Salesforce CRM.
• Experience working across multiple Asian markets at once.
• Technical SEO knowledge and understanding of B2B segmentation across corporate, financial services and professional services.