Marketing Automation Technical Lead

About the role

A global marketing technology consultancy, represented by its client Fuku, is looking for a Marketing Automation Technical Lead in Singapore. The role leads the design and delivery of data-driven marketing technology solutions across multiple channels, working with cross-functional teams to turn business objectives into scalable technical implementations, from data processing to customer engagement. It acts as a key point of coordination between business, marketing and technical stakeholders.

Key responsibilities

• Lead end-to-end delivery of marketing technology implementations, ensuring quality and timeliness
• Translate business needs into detailed technical requirements and solution architectures
• Collaborate with senior stakeholders across business and technical functions throughout project delivery
• Facilitate discussions and workshops to define solution scope and requirements
• Coordinate across teams to ensure alignment and successful implementation
• Manage multiple priorities in a fast-paced, delivery-focused environment
• Evaluate data, existing campaigns and performance insights to recommend improvements
• Stay up to date on emerging technologies and approaches

Required profile

• At least 5 years of experience in marketing automation within data-driven environments
• Proven experience implementing and scaling marketing automation in complex organizations
• Demonstrated experience leading technical delivery or implementation projects
• Experience working across multiple systems requiring data orchestration for marketing activities
• Hands-on experience integrating with on-premise and cloud-based database environments
• Experience with both batch and real-time data for marketing use cases

Required skills

• Strong understanding of marketing automation platforms (e.g. enterprise-level campaign management tools)
• Proficiency in SQL for data analysis and manipulation
• System integration approaches such as APIs and data pipelines
• Exposure to on-premise and cloud data environments (enterprise databases and cloud infrastructure)
• Familiarity with reporting and dashboarding tools
• Basic understanding of programming languages is advantageous

The position is onsite, contract/project based (4 months), with a salary of up to SGD 18,000 per month.