Marketing Director – APAC

About the role

As the Marketing Director APAC, you will be responsible for driving go‑to‑market strategies and integrated marketing campaigns across the APAC region for Johnson Controls, supporting growth across both direct sales and indirect channel partner businesses. You will lead a team of marketers across multiple countries and serve as a strategic partner to business, commercial, and sales leaders.

Key responsibilities

• Lead demand generation strategy and execution across APAC, driving measurable growth for both direct sales and indirect channel partner businesses.
• Champion digitally enabled marketing programs including SEO, paid media, marketing automation, social media, webinars, events, account‑based marketing and lead nurturing.
• Partner with regional general managers, commercial leaders and in‑country teams to deliver integrated go‑to‑market plans that drive awareness, pipeline, revenue growth and customer retention.
• Develop localized campaigns that translate global value propositions into market‑relevant programs aligned to business, customer and industry priorities.
• Build and execute regional event strategies covering virtual events, webinars, trade shows, partner events and networking activities.
• Manage the regional marketing budget and report regularly on KPIs, results and funnel progress.

Required profile

• Bachelor’s degree in Business, Marketing, Communications or a related field.
• Demonstrated experience leading digital marketing teams and initiatives.
• Deep understanding of demand‑generation disciplines, lead scoring, lead nurturing, MQL/SQL management and funnel optimization.
• Experience supporting both direct sales organizations and indirect/channel partner business models.
• Strong analytical, interpersonal and presentation skills with the ability to influence peers, executives, partners and customers.
• Exceptional leadership and stakeholder‑management capabilities within a matrixed global organization.
• Project and budget management skills with the ability to handle multiple priorities and workstreams.
• Willingness to travel across the APAC region.

Required skills

• SEO
• Paid media
• Marketing automation
• Social media
• Webinars
• Account‑based marketing
• Lead nurturing
• CRM systems
• Lead scoring
• Funnel optimization

What we offer

• Competitive salary
• Paid vacation, holidays and sick time
• Comprehensive benefits package
• On‑the‑job and cross‑training opportunities
• Encouraging and collaborative team environment
• Dedication to safety through our Zero Harm policy