Marketing Director

About the role

DayOne Data Centers is a Singapore-headquartered global digital infrastructure platform that develops and operates data centers across Asia Pacific and Europe. As Marketing Director, you will be the senior deputy for Marketing and a key partner to the Head of Marketing & Communications, leading brand, integrated campaigns, content and digital while providing senior cover across the function.

Key responsibilities

• Translate company strategy into the marketing agenda and lead the integrated plan across brand, campaigns, events, content, digital, sponsorships and partnerships
• Make prioritisation and investment decisions across markets and competing stakeholder requests
• Lead brand management priorities and guide major campaigns with clear objectives, audiences, channels and outcomes
• Assess sponsorships and partnerships for strategic fit, audience value and activation potential
• Raise digital maturity across the website, customer journeys, channel strategy and performance, and guide content strategy and distribution
• Lead and coach team members and senior specialists, manage agencies and partner with Communications & PR to keep messaging aligned

Required profile

• 12+ years of B2B marketing experience with leadership across multiple disciplines
• Breadth across brand, digital, campaigns and content, including sponsorship and partnership experience
• Experience leading in-house teams and senior specialists, not only agencies
• Experience translating go-to-market priorities into international marketing plans
• Clear examples of budget and priority trade-offs you have owned
• Fluent written and spoken English
• Nice to have: experience in complex B2B technology or infrastructure sectors, and in a business during start-up or rapid expansion