Marketing Executive

About the role

We are seeking a dynamic Marketing Executive to join the Singapore Fashion Council (SFC). The role will support the Council’s mission to become a vibrant Asian hub for responsible fashion by driving integrated marketing initiatives that raise brand awareness and engage the community.

Key responsibilities

• Support the planning, development and execution of integrated marketing campaigns across online and offline channels.
• Manage and optimise SFC’s digital presence, including the corporate website, landing pages and social media platforms.
• Assist in implementing SEO, SEM and Generative Engine Optimisation (GEO) strategies to improve online visibility.
• Develop, curate and maintain a comprehensive digital content calendar aligned with marketing plans.
• Collaborate with internal teams and external partners to ensure consistent storytelling and brand alignment.

Required profile

• Passionate about creativity, digital innovation and sustainable fashion.
• Strong appetite for learning and a collaborative mindset.
• Ability to generate fresh ideas that elevate the brand and engage the community.

Required skills

• Search Engine Optimisation (SEO)
• Search Engine Marketing (SEM)
• Generative Engine Optimisation (GEO)
• Website and landing‑page management
• Social media platform management
• Digital content calendar creation and maintenance