Marketing Executive (Lead Generation)

About the role

We are looking for a proactive, results‑driven marketing professional to lead B2B marketing and lead generation initiatives, working closely with the sales team to drive campaigns and generate quality leads that support business growth.

Key responsibilities

• Plan and execute B2B marketing campaigns and lead generation activities.
• Identify and research new market opportunities and industry segments.
• Maintain and enhance the CRM database to support marketing initiatives.
• Engage customers via phone, email, and meetings to understand their needs.
• Analyse marketing and sales data, prepare reports, and identify growth opportunities.
• Support the sales team with marketing and administrative activities.

Required profile

• Bachelor’s degree in Marketing, Business or a related discipline.
• 3–6 years of B2B marketing experience, preferably in technology, engineering, industrial or manufacturing sectors.
• Proven experience in lead generation, campaign management and CRM.
• Strong communication and analytical abilities with a results‑oriented mindset.
• Ability to work independently and collaborate effectively with cross‑functional teams.

Required skills

• Microsoft Excel
• Power BI
• Tableau
• Power Automate