Marketing Manager / Assistant Marketing Manager

About the role

Flexii, founded in 2023 and growing across Singapore, Taiwan and Hong Kong, is looking for a Marketing Manager or Assistant Marketing Manager based in Singapore. The role drives app downloads, monthly active users, matching rates, social followers, website traffic and revenue, and works closely with the Marketing Director and the Business Development team.

Key responsibilities

• Develop and run paid media campaigns across search and social, and oversee Facebook, Instagram and LinkedIn, including setup, targeting, bidding, creative delivery and budget pacing
• Create and adapt content for B2C, B2B and CRM campaigns, including social posts, ads, email creatives, landing visuals and sales enablement assets
• Plan and run marketing events and brand activations for workers and business partners, and coordinate KOL participation
• Optimize data-driven campaigns (paid search, social, email) with focus on ROI, CAC, ROAS, LTV, A/B testing and budget management
• Run B2B campaigns to generate leads for Business Development, using performance marketing, landing pages and case studies
• Work with the CRM Manager on CRM lifecycle campaigns (email, in-app notifications, push) and build segmented, behavior-based user journeys
• Collaborate with Business Development, UI/UX designers and the App Development team

Required profile

• Bachelor's degree or higher in marketing or a related field
• 4+ years of digital marketing experience in a startup or high-growth environment; app experience preferred
• Business-level English and strong organizational and project management skills
• Ability to thrive in a fast-paced environment and deep alignment with Flexii's mission and values

Required skills

• Basic Canva design capability
• Experience with structured testing of creatives, formats, audiences and placements
• Data and analytics fluency: GA4, Looker Studio, HubSpot, Appsflyer and ad platform dashboards