Marketing Manager – IT Products & Services

About the role

The Marketing Manager (IT) will design and execute marketing strategies that promote the company’s portfolio of IT products, software solutions, cloud and cybersecurity services. You will work closely with sales and product teams to boost brand awareness, generate qualified leads and support business growth across Singapore.

Key responsibilities

• Develop and implement strategic marketing plans for IT products and services.
• Create and run digital campaigns on Google Ads, LinkedIn, Meta, email and other platforms.
• Produce marketing collateral such as brochures, presentations, whitepapers, case studies and technical content.
• Manage website, SEO, SEM and social media presence.
• Conduct market research to identify customer needs, emerging technologies and competitor activity.
• Collaborate with sales to generate qualified leads and support business development.
• Organise webinars, product launches, exhibitions and technology events.
• Monitor campaign performance with analytics tools and prepare performance reports.
• Manage marketing budgets to maximise ROI and ensure consistent branding.
• Lead and mentor the marketing team to achieve departmental objectives.

Required profile

• Bachelor’s degree in Marketing, Business Administration, IT, Computer Science or related field.
• Minimum 3 years of experience in IT, software or technology product marketing.
• Strong understanding of IT solutions such as cloud computing, cybersecurity, SaaS, ERP and CRM.
• Excellent communication, presentation and stakeholder management skills.
• Proven ability to manage multiple campaigns simultaneously and lead a team.

Required skills

• Google Ads
• LinkedIn Campaign Manager
• Meta Ads
• Google Analytics
• HubSpot
• Salesforce
• Microsoft Dynamics
• SEO
• SEM
• Content marketing
• Marketing automation
• UI/UX principles
• Data analytics