Marketing Specialist, Consumer Banking (Brand & Partnerships)

About the role

Group Marketing & Communications builds, protects and enhances the DBS brand in a commoditised banking industry, working with all DBS Group units on integrated digital communications, marketing and research. The Brand and Partnerships team is looking for a dynamic, creative and highly organised person to drive marketing and business outcomes for POSB, including executing campaigns, overseeing the POSB savings and segment proposition and strengthening the brand across channels. The position is based in DBS Asia Central.

Key responsibilities

• Lead end-to-end marketing campaigns, from planning and project management to delivery and performance tracking, and manage external creative and media agencies
• Collaborate with media agencies and analytics teams to show campaign attribution and impact, and keep brand identity consistent across materials
• Use data and experimentation to optimise campaigns, define and track KPIs, and understand consumer behaviour
• Manage relationships with internal and external stakeholders, coordinate product integration into campaigns, and support weekly budget tracking and business reviews
• Drive the kids-to-teens segment strategy and execute campaigns for key propositions and products
• Track redemptions, manage merchandise inventory and ensure payment data accuracy
• Manage spend and budget projections and submit costs on time
• Plan and run brand and partnership events, including school outreach for financial literacy and the Run for Kids event
• Analyse customer feedback from surveys to inform future strategy

Required profile

• Bachelor's degree in Marketing, Business, Communications or a related discipline
• 3-4 years of marketing experience, preferably in banking, financial services or consumer marketing
• Strong project management skills for running multiple campaigns, timelines and stakeholders at once
• Comfortable using customer insights, data and analytics to shape strategy
• Good understanding of digital marketing channels, content development and customer journey management
• Excellent written and verbal communication, stakeholder management and problem-solving skills
• Self-motivated, detail-oriented and focused on customer value and brand experience