Marketing Specialist – Editorial & Content

About the role

Maersk is seeking a Marketing Specialist to lead the development and activation of insight‑led thought‑leadership content across the Asia Pacific region. The role supports customer engagement, demand generation and commercial growth by shaping the regional editorial agenda.

Key responsibilities

• Own and evolve Maersk APAC’s flagship “Bluepaper” series, identifying priority topics aligned to customer needs and business priorities.
• Develop content briefs, manage research agencies, writers, editors, translators and ensure quality, consistency and brand alignment.
• Understand audience media consumption habits across geographies, shape narratives and review content to improve impact.
• Design integrated activation strategies, extending content through campaigns, events, executive engagement, sales enablement and earned amplification.
• Monitor thought‑leadership performance, evaluate effectiveness against marketing objectives and leverage AI‑enabled content discovery.

Required profile

• 5+ years of experience in editorial, publishing, content strategy, thought leadership or research‑led marketing.
• Proven track record developing B2B content strategies and leading thought‑leadership programmes.
• Experience managing agencies, editors, writers and designers.
• Experience working across the Asia Pacific region.

Required skills