Marketing Specialist for Skincare Brand

About the role

We are seeking a marketing professional to drive the growth of Pureffect, an emerging functional skincare brand. The role will focus on building brand awareness, managing multi‑channel campaigns, and supporting e‑commerce performance across Singapore and regional markets.

Key responsibilities

• Develop and execute marketing plans for Pureffect in Singapore and overseas.
• Plan and create social‑media content for Xiaohongshu, TikTok, Instagram and other platforms.
• Design product launch campaigns, promotional activities and seasonal marketing calendars.
• Collaborate with designers, content creators, KOLs and internal teams to produce marketing assets.
• Manage Shopee and other e‑commerce operations, including product listings, campaign pages and promotional content.
• Analyse campaign performance, traffic, conversion and sales data to optimise results.
• Identify and engage suitable influencers, beauty creators and partnership opportunities.
• Support brand positioning, product storytelling and competitor research.
• Coordinate with product, design and sales teams to ensure consistent messaging.
• Prepare weekly marketing updates and actionable recommendations.

Required profile

• Experience in marketing, brand management, social media or e‑commerce.
• Background in beauty, skincare, personal care or consumer goods is preferred.
• Strong understanding of TikTok, Instagram and Xiaohongshu.
• Good copywriting and communication skills in English; Mandarin is a plus.
• Data‑driven mindset with ability to track and improve campaign performance.
• Comfortable working in a fast‑moving, startup‑style environment.
• Self‑motivated, organised and able to work independently.

Required skills

• Shopee platform management
• Lazada platform management
• Amazon platform management
• KOL / influencer marketing
• Basic design tools (e.g., Adobe Photoshop, Canva)
• Paid advertising and performance marketing
• Social media management for TikTok, Instagram, Xiaohongshu

What we offer

• Opportunity to build and grow an emerging skincare brand.
• Hands‑on involvement in brand strategy, product launches and market expansion.
• Flexible and entrepreneurial working environment.
• Exposure to Singapore, China and regional beauty markets.
• Standard working hours: Monday‑Friday 9 am‑6 pm.