Marketing Strategy Director

About the role

The Marketing Strategy Director will lead the development and execution of international student recruitment initiatives, with a primary focus on the Mainland China market. Reporting to senior leadership, this role will shape Tembusu Institute's brand presence and drive enrolment growth across digital and offline channels.

Key responsibilities

• Design and implement recruitment strategies targeting Mainland China students.
• Build and manage partnerships with education agents, schools, and recruitment channels.
• Lead digital and offline marketing campaigns on platforms such as WeChat, Xiaohongshu, education fairs, seminars, and webinars.
• Drive the full enrolment funnel from lead generation to conversion.
• Establish strategic partnerships with corporate organisations and industry partners.
• Identify new business opportunities, corporate training projects, sponsorships, and collaborations.
• Enhance Tembusu Institute's brand visibility and market presence.
• Lead, coach, and develop the Marketing & Admissions team.
• Monitor marketing performance, industry trends, competitor activities, and optimise ROI.

Required profile

• Bachelor's degree in Marketing, Business, Education Management or related field (Master's preferred).
• 8–10 years of experience in marketing, business development, or student recruitment within higher or private education.
• Proven success in the Mainland China education market with strong agent and school networks.
• Experience in B2B partnership development and corporate collaboration.
• Good understanding of Singapore's private education sector (EduTrust/CPE).
• Excellent strategic planning, negotiation, communication, and presentation skills.
• Bilingual in English and Mandarin (spoken and written).

Required skills