Media Strategist – Korea Market

About the role

This role leads HP's end-to-end media strategy and execution for the Korea market, acting as the media subject matter expert and strategic advisor for Korea. As the primary media partner to Marketing stakeholders and the main contact for agency and platform partners, the Media Strategist develops integrated media strategies, oversees campaign planning and activation, optimizes performance and aligns work to business objectives and global media frameworks. The position is based in Singapore and is full time.

Key responsibilities

• Develop and lead integrated media strategies aligned to business, brand, demand generation and commercial objectives.
• Partner with Marketing stakeholders to turn campaign goals into audience, channel, investment and measurement strategies.
• Oversee media planning, activation, optimization and performance management across digital and offline channels.
• Serve as the main point of contact for agency partners and build relationships with media platform partners such as Google, Meta, LinkedIn, Naver and Kakao.
• Identify opportunities to use data, audience intelligence, automation and emerging capabilities to improve media effectiveness.
• Monitor campaign and investment performance and turn insights into optimization plans.
• Ensure compliance with global media governance, measurement frameworks, procurement guidelines and regulations.
• Act as a functional manager within the area of expertise, set functional policy and direction, and mentor lower-level employees.

Required profile

• Four-year or graduate degree in Marketing, Communications, Business Administration, Advertising, Journalism or a related field, or commensurate experience.
• Typically 8-12+ years of experience in media strategy, media planning, media activation, digital marketing, agency management or related fields.
• Experience in the Korean media ecosystem, either agency-side, platform-side or in-house marketing.
• Experience managing integrated media campaigns across search, social, programmatic, video, commerce and emerging channels.
• Preferred: fluency in Korean and English, deep knowledge of Naver and Kakao, experience with media agencies and platform partners, and experience in a multinational or regional marketing environment.

Required skills

• Media strategy, planning, activation and campaign management
• Digital marketing, SEM, paid social and programmatic advertising
• Marketing analytics, measurement and attribution, Google Analytics
• Budget management, agency and stakeholder management, KPIs and project management