Performance Marketing & Campaign Specialist

About the role

The Chinese Media Group is looking for a Performance Marketing & Campaign Specialist to lead omnichannel digital campaigns for its portfolio of brands across Singapore, Asia and global markets. You will act as the subject‑matter expert on paid media, driving brand awareness, engagement and ROI.

Key responsibilities

• Develop and execute paid media campaigns across programmatic, display, social, SEM, email and other channels, optimizing targeting, placement and ROI.
• Collaborate with branding, lifecycle, design, social and ad‑operations teams to deliver campaigns within budget.
• Research and design top‑to‑mid‑funnel strategies to increase market share for CMG brands.
• Define benchmarks, monitor KPIs, analyze performance and report insights to stakeholders.
• Use data and insights to recommend optimisation opportunities and guide strategic decisions.
• Create copy and campaign artwork for owned platforms and social media, and obtain approvals.
• Maintain relationships with vendors, ad platform partners and agencies.
• Share best practices within the B&M team and ensure confidentiality of performance data.

Required profile

• Degree or diploma with at least 3 years of experience in media, digital marketing or an agency.
• Proven track record managing media placements on platforms such as Google, Meta, TikTok, X, Taboola, Outbrain, Baidu and WeChat in Singapore and international markets.
• Strong analytical skills using GA4, Looker Studio, Tableau, Excel or Google Sheets.
• Experience with ad‑platform integration, APIs, SDKs and event creation in Google Tag Manager.
• Excellent written and verbal communication in English and Mandarin.
• Highly proactive, detail‑oriented and able to manage multiple projects under tight deadlines.

Required skills

• Google Ads, Meta Ads, TikTok Ads, X Ads, Taboola, Outbrain, Baidu, WeChat advertising platforms
• GA4, Looker Studio, Tableau, Excel, Google Sheets
• API integration, SDK, Google Tag Manager
• Paid social, search, display, video and mobile advertising