Performance Marketing Executive

About the role

Actxa is seeking a Performance Marketing Executive to manage and optimise the performance funnel across paid media and organic discovery, while supporting channel sales partners with marketing execution. You will own paid campaigns on Meta, Google and TikTok, drive SEO and Generative Engine Optimisation, and ensure the Actxa Core Smart Ring is accurately represented wherever customers search.

Key responsibilities

• Plan, launch and optimise paid campaigns on Meta, Google (Search, Shopping, Performance Max) and TikTok, managing budgets and reallocating spend to the best‑performing audiences, creatives and placements.
• Develop and execute SEO and GEO strategies, including keyword research, technical SEO health, on‑page optimisation, schema markup and AI‑driven content structuring.
• Act as the marketing point of contact for distributors and retail partners, creating co‑marketing assets, joint promotional campaigns and training sales teams on product positioning.
• Build and maintain performance dashboards, reporting on spend, ROAS, CAC, conversion rates and organic growth, and translate data into actionable recommendations.

Required profile

• Diploma or degree in Marketing, Business, Communications, Digital Marketing or related field.
• 3‑5 years of hands‑on experience running paid media on Meta and Google Ads; TikTok Ads experience strongly preferred.
• Working knowledge of SEO fundamentals and a strong interest in Generative Engine Optimisation.
• Experience supporting channel sales or distributors with marketing collateral is a plus.

Required skills

• Meta Ads Manager
• Google Ads
• TikTok Ads Manager
• GA4 (Google Analytics 4)
• SEO tools and techniques (keyword research, technical SEO, on‑page optimisation)
• Generative AI tools for campaign planning and content creation
• Schema markup implementation

What we offer

• Opportunity to grow the performance and e‑commerce engine behind a category‑defining health‑tech product.
• Collaborative marketing team with direct exposure to regional growth strategy and channel partnerships.
• Chance to experiment with emerging channels and AI‑driven search and discovery ahead of the market.