Performance Marketing Manager

About the role

ERA Realty, one of Singapore's largest real estate agencies, is looking for a Performance Marketing Manager. The role covers planning and running paid digital campaigns, analysing campaign results, meeting performance targets, improving conversion rates and keeping website content up to date.

Key responsibilities

• Design, plan, run and monitor paid campaigns (e.g. Google Ads, Meta Ads) and run A/B and multivariate tests to improve conversion metrics
• Conduct keyword research, audience segmentation and budget planning for each campaign
• Set up and manage tracking tools, conversion pixels, GTM and analytics dashboards
• Coordinate with internal and external stakeholders, including vendors and agencies
• Maintain and update website content so it is user-friendly, SEO-optimised and aligned with branding, using tools such as Adobe Experience Management
• Analyse user behaviour to find conversion opportunities and track keyword rankings to boost organic search
• Deliver projects on time and work with the tech team

Required profile

• At least 5 years of experience in performance marketing, business analytics or website optimisation, with at least 3 years of hands-on experience managing and setting up multiple Google Ads and Meta Ads accounts
• Strong understanding of PPC, retargeting and funnel strategies
• Excellent written and verbal communication, ability to manage multiple stakeholders and projects, strong organisation and initiative

Required skills

• Google Analytics and Google Tag Manager
• Google Ads and Meta Ads policies, account recovery and ad compliance
• SEO knowledge is a plus