Product Designer - Digital Experience

About the role

The Design Excellence Centre (DXC) shapes digital experiences for CPF members, working with departments across the organisation to create and improve digital services that are easy to use, accessible and member-focused. This is a product designer role focused on solving complex user problems through research, interaction design and prototyping.

Key responsibilities

• Work through design problems end-to-end, from identifying user needs and generating concepts to defining a product and crafting interactions.
• Plan and conduct user research to understand user needs and inform product and design decisions.
• Synthesise business, technology, user and content requirements into user flows, interaction designs, prototypes and detailed interface designs.
• Communicate design concepts, rationales and trade-offs clearly to stakeholders.
• Work with product owners and managers to identify and prioritise product improvements based on needs and evidence.
• Work with developers during implementation so the delivered experience reflects the design intent.

Required profile

• Experience designing and delivering end-to-end digital products, with hands-on product design across responsive web and native app platforms.
• Able to independently plan and conduct user research and apply findings to product and design decisions.
• Background in high-performing product environments with an emphasis on design quality, evidence and iterative delivery.
• Comfortable advocating for good design and user needs with stakeholders, negotiating ambiguity while driving work forward.
• An owner's mindset motivated by public service and user-centred design, and curiosity about how people think and behave.

Required skills

• Proficiency in contemporary design tools such as Figma and FigJam.
• Familiarity with framing complex user and product problems, simplifying user flows, and building wireframes, prototypes and visual designs.
• Familiarity with design facilitation, documentation and contributing to governance guides.
• Willingness to experiment with emerging tools, including AI, to prototype and test ideas.
• Bonus: illustration, animation, UX writing, product management, content strategy or information architecture.

What we offer

• Formal and informal training opportunities and promotion based on capability and performance.
• A hybrid work model with flexible dress code.
• Rewards package including annual leave, pro-family leave, medical and dental benefits and access to recreational activities.

The position is a 1-year full-time contract directly under the payroll of the CPF Board with an option to renew, contingent on confirmation and organisational needs, with potential for a permanent position.