Product Lead (GTM) - AI Solutions

About the role

NORA is a business unit within SmartDev, an AI-powered software company, that turns promising AI pilots or manual processes into reliable systems used in clients' real operations. The Product Lead is a product creation role, not a product management role: they decide what NORA should repeatedly sell and build, working between market, clients, delivery and engineering. The role suits someone who researches the market personally, argues for one product strategy over another and is comfortable saying no to opportunities the evidence does not support.

Key responsibilities

• Discover and validate new solutions by interviewing customers, prospects and delivery teams, sizing demand and willingness to pay, and deciding what deserves further investment.
• Own the solution portfolio: define the problem, buyer, workflow, value, delivery and commercial model for each solution family, and recommend when to expand, narrow or discontinue one.
• Turn projects into reusable capability with Engineering and Delivery, creating templates, datasets and playbooks.
• Define commercial packaging with Sales and Marketing, including pricing logic, commercial models and hand-off points with Build & Run.
• Maintain strategic discipline so NORA does not become a general AI consulting practice, a prototype factory or a platform built ahead of proven demand.
• Stay close to the market, spend time with Sales and customers, and report portfolio progress such as conversion, reuse and margin.

Required profile

• A track record of creating and launching new products, personally identifying, researching and bringing them to market.
• Strong market research skills, including customer interviews, competitor analysis and demand/pricing research.
• Commercial judgement on pricing, scope and margins across professional-services, software or hybrid models.
• Fluency in product strategy, understanding trade-offs such as software versus services, platform versus focused solution, and project versus recurring revenue.
• Excellent written and verbal English, able to write and present clearly to clients, engineers, sales and senior management.
• Nice to have: experience with structured, evidence-heavy workflows such as compliance, KYC/onboarding, document processing or policy-controlled operations.