Product Marketing Executive (Digital Imaging)

About the role

Sony Electronics Singapore is looking for a dynamic Product Marketing Executive to join its Product Marketing team. You will manage the full product life cycle and marketing activities of your assigned category in Singapore, driving product market share growth.

Key responsibilities

• Manage the product life cycle, including new product launch timing and launch pricing in Singapore
• Analyse the competitive landscape, price bands and addressable market size, and formulate a product portfolio and marketing strategy to gain market share and increase profitability
• Explore business opportunities through market trends, sales data and price analysis
• Develop and execute marketing campaigns and promotions, and create ATL and BTL materials
• Handle sales budgeting, sales forecasting, fund support and inventory management
• Expand business through channel analysis, account expansion programs and distributor meetings
• Take part in the B2B task force, supporting product demonstrations and solution proposals for corporate customers

Required profile

• Degree-level education, preferably in Marketing or Business Studies
• At least 2 years in a Sales/Marketing role preferred
• Past experience in the cinematography, videography or content creation industry preferred
• Strong interest in cinematography, videography and content creation

Required skills

• Proficiency in standard Microsoft Office packages
• Familiarity with Excel functions such as Pivot Tables preferred
• Technical and software skills related to cinematography, videography or content creation

What we offer

• Flexible work arrangements
• Medical benefits including physical health screenings and term life insurance
• AWS and variable bonus
• Special staff purchase rates and flexible benefits
• One day of corporate social responsibility time off per year to volunteer
• Milestone gifts, wellness activities and curated training programmes