Regional Marketing Manager

About the role

You will be responsible for planning and executing AMD‑led marketing activities for the embedded business (B2B) across various business segments in India and ASEAN. This role collaborates closely with distributors, system integrators and ecosystem partners to drive co‑marketing, demand generation and account‑based marketing programs.

Key responsibilities

• Plan and execute integrated regional customer‑facing marketing activities, including direct and co‑marketing programs with distributors and ecosystem partners across India and ASEAN.
• Drive account‑based marketing (ABM) and demand generation programs in partnership with sales and channel teams.
• Own on‑ground event execution, including large‑scale industry events (e.g., India Mobile Congress) and AMD lab/customer‑facing events, overseeing agencies and vendors.
• Manage marketing vendors and agencies to meet KPIs, timelines and budgets.
• Manage regional marketing funds (MDF/co‑op) to ensure cost optimisation and quarterly spend tracking.
• Drive local content creation with partners and customers to increase relevance for embedded/developer audiences.
• Coordinate digital marketing execution across countries, localising paid, social and promotional plans.
• Build and strengthen relationships with distributors, SIs, OEMs and ecosystem partners to unlock co‑marketing opportunities.
• Travel quarterly to India and periodically across ASEAN for partner engagement, event execution and market activation.

Required profile

• Strategic yet hands‑on B2B marketer with experience in channel/partner marketing, event execution, demand generation and content localisation.
• Confident communicator and relationship‑builder able to engage distributor and partner stakeholders.
• Comfortable operating in a fast‑paced, multi‑country environment.
• Outstanding English communication skills (written and verbal).

Required skills

• Proven channel or partner marketing experience with distributors, SIs or ecosystem partners.
• Experience driving demand generation and ABM programmes in a B2B context.
• Working knowledge of digital marketing fundamentals (paid media, social, promotional strategy).
• Event management experience for large‑scale industry events.
• Project management experience with cross‑functional teams and external partners.
• Negotiation skills for co‑marketing agreements.
• Technical background or exposure to embedded/developer audiences (plus).
• Proficiency in Microsoft Office, especially PowerPoint and Excel.