Regional Sales Lead, APAC - Wise Business

About the role

Wise Business is building a structured global sales organisation to support businesses that need more guidance than a purely self-serve experience can provide. It is looking for an experienced commercial leader to establish and lead the Wise Business sales motion across APAC from Singapore. This is not a role for someone inheriting an established team and operating model: you will initially be the senior sales owner for the region, developing the market plan, working priority opportunities, building cross-functional relationships and creating the conditions to hire and scale the wider Singapore team.

Key responsibilities

• Own the Wise Business sales strategy and execution plan for APAC, and assess the size, quality and commercial potential of regional demand.
• Personally manage priority opportunities while the regional team is being established, and build a pipeline across inbound enquiries, profile signups, partnerships, events and future outbound channels.
• Determine which APAC businesses should receive sales-led support and which should stay self-serve, and build reliable regional forecasts and reports on pipeline, conversion, activation, revenue and payback.
• Identify regional product, onboarding, KYC and operational blockers and work with the relevant teams to resolve them.
• Establish relationships with APAC Country Managers and Wise Platform leaders as a senior regional peer.
• Recruit, onboard and develop the first Singapore Account Executives, and set up a coaching, pipeline review and performance management cadence.
• Adapt central playbooks and enablement to APAC markets without creating a separate sales system, and feed regional customer, competitor and market intelligence back to central Sales, Product and leadership teams.

Required profile

• Proven experience leading a B2B sales team or regional commercial motion, with demonstrated success in building and scaling a dedicated sales presence in fragmented or emerging regional markets.
• Track record of building structure in an ambiguous environment and operating autonomously without detailed direction from central leadership.
• Ability to balance short-term execution with long-term strategy, and hands-on experience optimising sales processes, lead routing, onboarding and KYC/verification funnels.
• Experience recruiting, onboarding, coaching and developing sellers, with a plan to scale a team of six Account Executives.
• Full ownership of regional pipeline forecasting, conversion metrics, revenue targets and payback views.
• Strong executive presence and history of collaborating with regional peers and bringing market insights to central Product, Ops and Leadership teams.

What we offer

• Compensation from SGD 245,000 per annum plus RSUs.
• A regional role with an APAC-wide remit, initially independent but supported by central Sales, Enablement, RevOps, Product and KYC teams.