Senior Executive / Assistant Manager, Communications & Marketing

About the role

NUS College is looking for a Senior Executive / Assistant Manager to join its Communications (Outreach) team. The role supports the execution of marketing, digital content, media and brand communications initiatives that strengthen the College's brand, reputation and visibility. It is a hands-on operational position involving campaign execution, content creation, social media management, event coverage and administrative support, on a 2-year renewable contract.

Key responsibilities

• Execute 360-degree brand campaigns and activations, maintain brand guidelines across digital, print and physical touchpoints, and coordinate facility branding with the infrastructure office
• Manage the corporate gift inventory, draft press releases, pitches, media responses and speeches, and track media coverage and brand mentions
• Plan, write and schedule daily content for social media channels such as Instagram, Facebook, LinkedIn and YouTube, and support digital campaigns including paid ads and influencer engagement
• Edit and proofread website copy, newsletters and articles, and manage website content, profile databases and newsletter subscriber lists
• Monitor social media, manage community engagement and handle general inquiries sent to the official mailbox
• Provide communications support for events, including live social media coverage, photography coordination and post-event content distribution
• Report performance metrics on PR, web and social media campaigns, assist with brand audits and competitor benchmarking, and coordinate student writers, photographers and videographers
• Help onboard student creators and perform cross-functional administrative tasks

Required profile

• Bachelor's degree in Public Relations, Marketing, Communications, Journalism, Digital Media or a related discipline
• 3 to 5 years of experience in marketing communications, content creation, social media management and PR support
• Proven experience executing digital campaigns and working with internal and external stakeholders
• Strong written and verbal communication, with a working knowledge of Simplified Chinese
• Strong organisation and project management skills, attention to detail under tight deadlines
• Reliable, adaptable and collaborative, with an interest in higher education

Required skills

• Hands-on use of CMS (e.g. WordPress), social media management tools and email marketing software
• Digital analytics (SEO, SEM, social metrics, Google Analytics)
• Basic working knowledge of Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro or Canva) is advantageous