Senior Marketing Manager, APAC

About the role

This is an opportunity to join a fast‑growing team and drive sales growth across Asia Pacific. You'll work closely with regional sales teams and leadership to build a marketing strategy spanning both online and offline tactics to generate pipeline and revenue across the region. You'll partner with a wide range of cross‑functional teams and take ownership of executing and managing all marketing activity in APAC.

Key responsibilities

• Plan and execute field marketing programs that generate pipeline for the APAC sales team.
• Partner with key internal stakeholders to build and implement a go‑to‑market strategy combining online and offline tactics.
• Lead the strategy and execution of custom virtual and in‑person events.
• Report on marketing activity and the ROI it drives.
• Build deep expertise in the region and industry – regulations, key players, and areas of opportunity.
• Translate sales priorities into effective marketing programs.
• Become the go‑to marketing partner for the Sales and Account Management teams.
• Build relationships with customers and partners to surface new opportunities that benefit both sides.

Required profile

• Bachelor's degree or equivalent.
• 5+ years of B2B marketing experience in SaaS, Fintech, or Cyber Security, with solid understanding of channel and funnel marketing tactics.
• Proven experience running marketing programs end‑to‑end across a region.
• Agile, with the ability to thrive in a fast‑paced, complex environment that demands multitasking, transparency, and sharp prioritization.
• Hands‑on experience with HubSpot, Salesforce, Google Analytics, and Google Ads, plus email marketing platforms.
• Campaign management experience: budget ownership and the ability to define, build, optimize, and refine channel campaigns end‑to‑end (strategy, offers, design, messaging, segmentation, and creative).
• Background in crypto / blockchain is preferred.
• Fluency in a regional language in addition to English.

Required skills

• HubSpot
• Salesforce
• Google Analytics
• Google Ads