Senior Marketing Manager, Singapore

About the role

IFF, a global leader in flavors, fragrances, food ingredients and health & biosciences, is looking for a Senior Marketing Manager for its Big Home / Home Care business in Singapore. The role is hybrid and focuses on driving the Greater Asia marketing strategy, translating global priorities into regional and local opportunities. It suits someone who wants to work in a creative, customer-focused team.

Key responsibilities

• Drive the Greater Asia marketing strategy for Big Home / Home Care, identifying growth spaces across laundry, fabric care, household cleaners, air care and home fragrance
• Set category priorities based on consumer shifts, market dynamics, customer needs and emerging trends
• Build a deep understanding of consumers, markets and competitive dynamics in Greater Asia, and turn insights into category and innovation opportunities
• Develop trend narratives and thought leadership that strengthen customer conversations and category positioning
• Partner with Commercial teams on strategies for priority customers, and lead marketing contributions to customer presentations, workshops, business reviews and strategic planning
• Work with Creative, Perfumery, R&D and Consumer Insights to build innovation platforms and fragrance portfolios, and connect sensorial experiences, benefits and technologies to customer solutions
• Act as a strategic connector across Marketing, Commercial, Creative, Perfumery, Consumer Insights, R&D and Innovation, balancing regional scale with local-market relevance

Required profile

• Bachelor's or Master's degree in Marketing, Business, Consumer Insights or a related discipline
• Significant experience in Marketing, Category Strategy, Consumer Insights, Innovation or Brand Management, ideally in fragrances, FMCG, Home Care or adjacent consumer industries
• Strong understanding of Home Care consumers, brands and category dynamics
• Experience in a regional or multi-market Asian role is highly valuable

Required skills

• Strong strategic thinking and storytelling, able to turn complex consumer, market and technical information into compelling narratives
• Confident presenting to customers and senior stakeholders
• Comfortable in a highly cross-functional, matrixed organization
• Excellent communication, influencing and stakeholder-management skills