Senior Performance Marketing Specialist

About the role

The Senior Performance Marketing Specialist will join the Growth Acquisition team of a fast‑growing, design‑led direct‑to‑consumer furniture brand. Reporting to the Senior Manager, Growth Acquisition, you will own end‑to‑end performance channels for a key international market, shaping strategy, testing, and budget decisions to acquire new customers efficiently.

Key responsibilities

• Own assigned channels (paid social, paid search, affiliates, retargeting) from strategy and audience segmentation to creative direction, bid management, budget pacing, and performance reporting.
• Develop and execute channel strategies to maximise ROAS and revenue, building look‑alike, keyword, and interest targeting models.
• Deliver weekly and monthly performance reports, conduct deep‑dives on campaigns, audiences, and creatives, and provide actionable recommendations.
• Support cross‑channel attribution and incrementality analysis to inform broader performance reviews.
• Collaborate with the Business & Media Strategy Lead on budget allocation and work closely with creative teams and platform partners.

Required profile

• 3‑5 years of hands‑on experience managing performance marketing campaigns across paid social, paid search, affiliate and retargeting channels.
• Proven ability to manage channel budgets, meet spend and revenue targets, and optimise for ROAS and CPA.
• Experience developing audience segmentation, look‑alike modelling, and structured testing frameworks.
• Strong analytical skills with a track record of delivering clear performance insights.

Required skills

• Paid Social advertising
• Paid Search advertising
• Affiliate Marketing
• Retargeting campaigns
• Audience segmentation and look‑alike modelling
• Bid management and budget pacing
• Performance reporting and ROAS optimisation

What we offer

• Opportunity to shape the growth strategy of an internationally expanding brand.
• High‑visibility role with ownership of key performance channels.
• Collaborative environment with cross‑functional teams and platform partners.