Social Media Executive

About the role

We are looking for a proactive Social Media Executive to shape and execute social strategies for our clients, turning business goals into engaging, platform‑native content across TikTok, Instagram Reels and Meta channels.

Key responsibilities

• Plan and execute social media strategies aligned with each client’s goals and brand identity.
• Create monthly, performance‑driven content calendars that translate business objectives into content pillars and recurring formats.
• Manage day‑to‑day account activities, keep timelines on track, and ensure consistent, high‑quality delivery.
• Support client success through proactive communication, performance updates and optimisation recommendations.
• Coordinate and execute social campaigns, including UGC and influencer collaborations, ensuring clear deliverables and timelines.
• Assist with shoot planning and on‑site coordination to capture required assets.
• Maintain brand consistency in voice, messaging, visuals and storytelling across all platforms.
• Monitor social trends, platform updates and competitor activity, turning insights into actionable content ideas.
• Track content performance, report learnings and apply insights to optimise future content.

Required profile

• 1–3 years of experience in social media management, content strategy or creative marketing.
• Strong understanding of social platforms, especially short‑form video formats like TikTok and Reels.
• Familiarity with campaign workflows, UGC and influencer collaborations.
• Excellent written and verbal communication with a storytelling mindset.
• Highly organised, able to juggle multiple clients and deadlines in a fast‑paced environment.
• Proactive team player with a growth mindset and openness to feedback.

Required skills

• Meta Business Suite
• TikTok platform tools
• Capcut video editing
• Adobe software (e.g., Photoshop, Premiere)
• Canva
• Basic analytics dashboards